Welcome, activity directors, recreational therapy professionals, and senior caregivers.
Entertainment, enrichment, and trusted local services to help you keep seniors active, engaged, and connected.
Supporting Seniors Wherever They Call Home
Bring engaging programs, performers and resources to the seniors you serve.
Whether you operate a senior living community, run a community-based senior center, or care for an older adult at home, Play it for SeniorsSM makes it easier to discover entertainment, enrichment, wellness, education and local providers—all in one place.
Senior Living Communities
Independent living, assisted living, memory care and skilled nursing — book entertainers, therapists and enrichment programs for the residents in your care.
Explore the marketplace
Senior Centers
Community-based centers where older adults gather for activities, entertainment, education and wellness — find local programs, student performers and member resources.
Visit the Senior Centers page
Home Care & Aging at Home
Resources, services and enrichment for older adults living at home — and for the families and caregivers who support them.
Explore Aging-at-Home ResourcesJoy in Action at Senior Communities
Watch real moments of engagement, laughter, and connection from senior communities.
Iowa Senior Facility Residents Hit It Big on TikTok
A Bright Moment on Facebook
Find What Your Seniors Need — in a Click.
Entertainment, enrichment, wellness, therapy and local services—all in one place for the people who care for seniors.
Click Here to Access Hundreds of Local Entertainers, Performers and Specialized Providers Nationwide!
From entertainment and instructors to wellness, pet therapy and more—find trusted local help, all in one place.
And There's More! Explore Additional Local Providers & Resources Nationwide
Looking for something specific? Explore even more local providers and specialized resources selected for senior care professionals.
MusicEntertainers
Book singers, bands, magicians, and more for community events.
MusicMusic Instructors
Private and small-group lessons for residents ready to play.
WellnessMusic Therapists
Board-certified music therapy for memory care and beyond.
ArtsArt Therapists
Guided creative sessions that support emotional wellbeing.
MusicSeniors-Only Bands
Community bands built for adult beginners and returning players.
ArtsSenior Theatre Groups
Local troupes producing shows by and for older adults.
MusicBedside Acoustic Musicians
Certified music practitioners bringing bedside comfort.
TechnologyVirtual Reality Programs
Immersive experiences that transport residents anywhere.
WellnessPet Therapy Volunteers
Registered therapy animal teams available in every state.
WellnessYoga Instructors
Chair yoga, gentle flow, and adaptive practices.
WellnessAquatic Therapists
Low-impact water-based therapy for mobility and pain relief.
ArtsDance Therapists
Movement-based therapy for connection and expression.
TechnologyCustom Senior TV
In-room programming built for senior living communities.
TechnologySenior Headphones
Wireless listening systems for group activities and TV.
Welcome, activity directors, recreational therapy professionals, and senior caregivers.
Play it for SeniorsSM is a free nationwide resource that helps you find the right entertainers, instructors, therapists, and enrichment programs for the people in your care — in minutes, not hours.
Every category is curated from trusted national networks so you spend less time searching and more time creating meaningful moments.
Play it for SeniorsSM is a nonprofit organization.
1st Place — Global Hospitality Awards
Recognized by LUXlife as the #1 Senior Community Entertainment Marketplace. Trusted by activity directors and caregivers across the United States.
Featured Partners for Senior Care Champions
Discover products, programs and resources selected for Activity Directors, Recreational Therapy professionals, aging-in-home caregivers, and the seniors they serve. Our featured product partners, senior and caregiver products, mobility and aging-in-place solutions, and affiliate offers now live together in one place.
Senior-Friendly Products & Devices for Comfort, Play & Connection
Our full buying guide covers lift recliners, robot vacuums, large-screen TVs, noise-canceling headphones, games, puzzles, and more — with real price ranges and answers to the questions caregivers ask most.
Reach the team.
Questions about the marketplace, partnership ideas, or feedback from your community — send us a note and we'll get back to you.
Bring joy to your residents this week.
Explore the marketplace and connect with a provider in your area — no accounts, no fees, no wait.