
Multi-State/Nationwide
Resident EngagementSocial Media & StorytellingResidents Take Center Stage
Independence Village / StoryPoint Group
Best practice highlighted:Independence Village showcases residents’ personalities through humor, music, celebrations and everyday community life. Explore their short videos for inspiration on resident participation, creative activities and storytelling that connects across generations.
Verification:The account is run by the brand itself — its profile states “For 40 years, we’ve had the best job in the world - loving & caring for seniors,” and it shows more than 120,000 followers. Residents’ videos have been covered by the Des Moines Register and featured by TikTok.
Takeaway:Start with residents’ interests, invite willing participants and let their personalities lead.
Source: TikTok @ivseniorliving


