For Every Senior
Bring joy and connection to the older adults you care for.
Explore entertainment, enrichment and trusted resources—wherever they call home.
We’re a Nonprofit. We Begin by Listening.
Every organization, community, and family has different needs. Whether you represent a senior living community, senior center, home-care organization, or a family caring for an older loved one, we want to understand where support could make the greatest difference.
Let’s work together to better serve older adults.
Start a Conversation
Supporting Seniors Wherever They Call Home
Bring engaging programs, performers and resources to the seniors you serve.
Whether you operate a senior living community, run a community-based senior center, provide aging-at-home support, or care for an older family member, Play it for SeniorsSM makes it easier to discover entertainment, enrichment, wellness, education, and trusted local providers—all in one place.
Senior Living Communities
Independent living, assisted living, memory care and skilled nursing — book entertainers, therapists and enrichment programs for the residents in your care.
Visit the Senior Living Communities page
Senior Centers
Community-based centers where older adults gather for activities, entertainment, education and wellness — find local programs, student performers and member resources.
Visit the Senior Centers page
Home Care
Resources, enrichment programs, trusted local services, and professional tools for home-care organizations and the older adults they support.
Explore Home Care Resources
Families as Caregivers
Resources, trusted local services, meaningful activities, and practical guidance for family members supporting an older loved one—at home or in a senior living community.
Explore Family Caregiver ResourcesJoy in Action at Senior Communities
Watch real moments of engagement, laughter, and connection from senior communities.
Iowa Senior Facility Residents Hit It Big on TikTok
A Bright Moment on Facebook
Older Adults Are Watching More YouTube
Nielsen reported that YouTube viewing on television screens among adults 65 and older increased 96% between February 2023 and February 2025. Adults 65+ represented 15.4% of YouTube’s television audience in February 2025. Pew Research Center also found that 65% of adults 65 and older use YouTube.
Source: Nielsen | Pew Research Center
Find What Your Seniors Need — in a Click.
Entertainment, enrichment, wellness, therapy and local services—all in one place for the people who care for seniors.
Access Hundreds of Local Entertainers, Performers & Specialized Pros Nationwide!
From entertainment and instructors to wellness, pet therapy and more—find trusted local help, all in one place.
Explore More Local Providers & Resources
Find specialized support for older adults, families, and senior care professionals nationwide.
Therapy & Specialized ServicesMusic Therapists
Board-certified music therapy for memory care and beyond.
Therapy & Specialized ServicesArt Therapists
Guided creative sessions that support emotional wellbeing.
Therapy & Specialized ServicesDance Therapists
Movement-based therapy for connection and expression.
Welcome, activity directors, recreational therapy professionals, and senior caregivers.
Play it for SeniorsSM is a free nationwide resource that helps you find the right entertainers, instructors, therapists, and enrichment programs for the people in your care — in minutes, not hours.
Every category is curated from trusted national networks so you spend less time searching and more time creating meaningful moments.
Play it for SeniorsSM is a nonprofit organization.
1st Place — Global Hospitality Awards
Recognized by LUXlife as the #1 Senior Community Entertainment Marketplace. Trusted by activity directors, recreational therapists, and caregivers across the United States.
Senior-Friendly Products & Devices for Comfort, Play & Connection
Our full buying guide covers lift recliners, robot vacuums, large-screen TVs, noise-canceling headphones, games, puzzles, and more — with real price ranges and answers to the questions caregivers ask most.
Reach the team.
Questions about the marketplace, partnership ideas, or feedback from your community — send us a note and we'll get back to you.
How Can We Help?
Tell us about your organization, family, or community—and where additional support could make the greatest difference.
Start a ConversationBring joy to your residents this week.
Explore the marketplace and connect with a provider in your area — no accounts, no fees, no wait.