Bill_Nutting
Worked in partnership marketing & sales with American Express, GE Capital; created Bold Partnerships LLC; signing partnership programs with Apple, SONY, Discover, CitiFinancial; some 250 partner programs in all.
Launched Play it for Seniors in 2017; an innovative, web-based B2B entertainment resource for the 30k senior community locations across the U.S. seeking to enhance their monthly events; as well attract and retain residents in an increasingly competitive environment.
Established key, strategic entertainment B2B partnerships enabling free access to 100k entertainers, 16k music instructors, 6k music therapists; 5,000 art therapists and 200+ seniors-only bands nationwide.
Recognized by the industry’s leading trade industry media company, McKnight’s Senior Living in two, in-depth articles.
In the news: https://www.mcknightsseniorliving.com/marketplace-columns/how-a-digital-platform-can-help-activity-directors/article/742934/
Never Too Old to Dance – Justin Timberlake
Calming computer jitters: Help for the elderly who aren’t tech-savvy
https://www.washingtonpost.com/health/seniors-tech-help-getting-online/2021/07/09/d13fe374-d90c-11eb-8fb8-aea56b785b00_story.html
Instead of Bingo, Senior Housing Brings Opera Singers and Broadway Insiders to Residents
New York senior communities take advantage of the city’s cultural institutions by inviting artists and experts to their facilities. https://www.nytimes.com/2021/07/06/realestate/new-york-city-senior-housing.html
Senior Communities Adopt Virtual Reality to Fight Dementia, Social Isolation
https://www.voanews.com/covid-19-pandemic/senior-communities-adopt-virtual-reality-fight-dementia-social-isolation
10 Perfect Ideas for Retirement Community Entertainment
A Teenager Mistakenly Moved into a Senior Living Complex. TikTok Loved it.
Senior Living Communities (2.7M Views)
Seniors in Senior Community Get Exclusive Mother’s Day Parade
https://fb.watch/5jC5piQx5p/